Vision:

To be the preferred global total solution provider for steel products and services

Mission:

• Harness our Resources for Sustainable Growth and Profit
• Understand and provide value-added services to meet customer's needs
• Pursue Organization and People Excellence

Values

Service

• We seek to provide quality service that "goes the extra mile" to all internal and external customers, suppliers and colleagues.
• We will do this by establishing a relationship based on mutual respect, trust and integrity.
• This will lead to service that is prompt, efficient, friendly, trustworthy and solutions-based.

Teamwork

• We will strive to achieve our shared vision by living our shared values and aligning ourselves towards our common goals.
• We will show respect for all individuals through mutual trust, open communication and motivation.
• We will be enthusiastic and supportive of each other as we strive to attain inter-dependence and co-operation.

Enterprising

• We will seize challenging business opportunities that would put us ahead of our competitors.
• We will be proactive and innovative market leaders by taking the initiative to be different and not being afraid to break the status quo.
• We will be visionary in our outlook and persevering in our united efforts.

Excellence

• We will strive to be excellent and professional in our product knowledge and duties.
• We will take personal responsibility and accountability for our partners and customers to ensure quality products and reliable service to them.
• We believe in developing our people to their maximum potential so that they are enabled and equipped to provide total solutions.

Lifelong Learning

• We will grow with the right heart, mind and skill-sets to achieve personal and organizational success.
• We will equip through mentoring, coaching, training and development to create a culture of continuous learning and enthusiastic sharing of experiences.
• We believe in relevant and applied knowledge as the foundations to building leadership quality.